6 Signs That You Are Ready To Hire a Brand Photographer

If you’re running a small to medium-sized business in the Gainesville area, chances are that you’ve worn many hats as your business has grown. I know that’s true of my own photography business, and there comes a point when every CEO asks themselves about certain tasks if this is really the job they should be spending their time and talents on. If you’re asking this question, you probably know the answer is no!

If you’re finding yourself at that crossroads when trying to find quality content for your marketing efforts, then it may be time to consider a brand photography session.

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What Exactly is a Branding Session?

A branding session is a type of photo session that focuses on the brand and personality of your business. It’s designed to capture photos that showcase who you are as a company, what you do, and what you can help your potential clients with.

We live in an era of digital content overload, with dozens of competing brands vying for the attention of consumers and potential customers on social media daily. In today’s visually-oriented world, having high-quality images that accurately convey the essence of your brand can be instrumental in helping you stand out from the crowd and connect with potential customers.

When you book with Adrienne Fletcher Photography, our branding sessions go beyond just some great-looking photos of your products. We take the time to get to know you and your company, your marketing goals, and your ideal clients or customers. Think of us as more of an in-house marketing partner that you only have to hire a few times a year.

From there, we help create on-brand photos that provide you with months of content you can use anywhere your clients find you, from social media to your website.

Here are some of the signs that you or your company may be ready to take the step of hiring a professional brand photographer.

1. You Are Going Through a New Launch, Rebrand, or Website Redesign.

When going through a major brand change, your business needs high-quality photos that capture and represent your company’s new look. While having professional, updated images is crucial for any company’s marketing efforts, it’s especially important in cases where your current marketing efforts are using photography that does not accurately reflect the quality of your products or services.

One company that is a good example of this is Apple’s 2021 brand change. As part of their new rebranding effort, they made significant changes to their website, including using much larger, high-quality photos that more accurately represented the quality and innovation of their products. This approach was clearly successful, as customers flocked to the site in droves to check out the new offerings and explore the sleek, modern design.

When potential clients come to your website, the entire experience needs to be cohesive. The colors, font styles, sizes, and photography all work together to create a positive brand impression. If your branding is on point across the board when it comes to photography, you can capture the attention of an ideal customer or client.

2. You Feel That Stock Images Might Be Impersonal and Generic (Because they are!)

You might be surprised that your clients can tell when stock images are used. The reason? Likely, your competitors are also using them! Most companies stick to free or low-cost stock images when they aren’t willing to invest in custom imagery, which means the most relevant ones you can find online are being used everywhere. 

I’ve even seen two different companies in the same area using the same free stock image for their social media posts! And since we’re wired to remember visuals more easily than text alone, this can be detrimental to the brand you are working so hard to build.

When you’re looking for a brand photographer, you want to work with someone who understands your company’s culture and values. A true partner in the process will take the time needed to develop a deep understanding of your business and translate that into beautiful images that accurately capture the essence of your company and cannot be replicated.

3. You’re Not Sure Your Clients Understand What You Do

Have you ever been in a situation where a client told you that they didn’t realize your company did something that is one of your core offerings? Ouch.

Investing in professional-quality photography can ensure that each client clearly understands what you do, no matter how complex your services or products might be. You want to make the buying process as easy as possible for your clients. This starts with making sure they know exactly what you offer, how it works, and why they need it; through clear imagery that represents you and your company in the very best light possible.

Professional brand photography is an investment in your company’s success. When you put quality imagery front and center, you attract more customers and clients and make a powerful statement about what your business stands for.

4. You Need a Solid Bank of Images At Your Fingertips

If you are an entrepreneur, author, coach, or running any business where posting regularly on social media is important, having a library of images for every situation and every need is vital to your company’s marketing efforts. Plus, You want to be able to access the right image at the right time without worrying about whether you’ll have something that is the right fit. You don’t want to use an image that’s not quite right but as close as you can find on some generic stock site.

When you work with us on a brand photography session, you can be sure that the result will be a curated bank of quality images that will provide you with fresh content for 2-3 months. You can utilize them for your website, social media pages, blog posts, and print marketing materials; ready to go when you need them.

At the end of the day, quality brand photography is an investment with high ROI. Your images will accurately represent your business and what it stands for. You build deeper connections with customers and clients and increase your bottom line.

5. You Need Images Regularly But Don’t Have Time To Spend Creating Them Each Week

Every business we work with has different needs for its marketing. Some have podcasts that need thumbnail images for promotion, and some are looking for social media posts for LinkedIn, Instagram, or Facebook. No matter what your needs are for these photos, finding the time to create them is difficult.

Your time is worth more. Why waste it trying to capture images when a professional brand photographer can provide you with the images you need for your marketing? With our help, you can spend more time focusing on what you do best – running and growing your business.

Our knowledge of lighting, posing, and professional-grade cameras make a difference. Low-quality cellphone photos are not a good representation of your brand! Whether you need a regular supply of images monthly, quarterly, or semi-annually for your blog, website, or social media posts, let us help streamline the process and quickly get high-quality images in your hands.

6. Your Marketing or PR Department Needs Current, On-Brand Imagery

If you have an in-house marketing or PR department, they can only do their job well with updated collateral. And if you’re a smaller company where the marketing department is you or someone you have who helps out part-time, then you definitely need as much help as possible to create powerful marketing campaigns.

With our brand photography services, you can quickly get the images you need for your campaigns and marketing materials. We’ll work with you to create a custom session that includes all the types of shots you need for your projects, whether it’s lifestyle or product photography.

We’ll work with you to customize the perfect plan for your business. We have single plans for clients who just need help once in a while to update content to bi-annual and quarterly plans for businesses needing more regular content updates.

Brand Photography and Your Business

Successful brand photography is all about consistently creating high-quality marketing materials that represent your company in a way consistent with your brand and resonates with your ideal clients and customers. If you want to take your business to the next level and make an impact on customers and clients, it’s time to invest in a brand photography session.

Are you interested in learning more about our brand photography services and how they could benefit your business? Schedule a preliminary call with us so we can get to know you and your business and share with you how our brand photography services can help you.

We look forward to working with you and helping your company succeed and grow!